ACTIVATED CARBON
ACTIVATED CARBON –Quantity to Be Marketed : 53 TPD
Activated carbon (AC) has created a huge demand in the market, in line with the accelerated need in mercury control technology for air purification applications across industries. Over the coming years, a number of production units across the globe such as clinker cement plants, coal-fired power plants, and others with big industrial boilers will be compelled to cater to the strict emission standards with respect to mercury and various hazardous air pollutants. These regulations will be imposed by the U.S. Environmental Protection Agency (EPA), requiring the sources to meet with certain emission limits. However, in the near future, the rising technological capability of various industries will give a significant boost to the demand for activated carbon. Growing demand for water treatment systems and dewatering equipment in view of the strict public health rules and guidelines as well as the high requirement for a hygienic environment can favour the activated carbon industry. As a result of the increasing application scope post-pandemic, the activated carbon market will stay resilient in the face of SARS-CoV-2.
Market research Future (MRFR)’s Activated Carbon Market analysis anticipates the size to be USD 7,032.5 Million by 2023. The activated carbon market research by MRFR suggests that the rising use of the product for removing toxic elements and gases from industrial flue gas, natural gas, waste effluents, and others help foster growth in the following years.
Powder activated carbon and granular activated carbon are the two key types of activated carbon in the global market. The powdered activated carbon type is the leading segment, having captured a share of 53% in 2017 and can soar at the highest rate of more than 8% to touch USD 3800 million by 2023-end. This can be accredited to the fact that the use of powdered activated carbon in gas and air purification and water purification applications in industrial chemicals, food & beverage and automotive sectors have grown significantly across the globe. Asia Pacific’s share in the global market in 2017 was 45%, with projections of the regional market procuring the fastest growth rate of more than 9% during the evaluation period. MRFR affirms the Activated Carbon Market price to escalate rapidly at a rate of 8.14% from 2016 to 2023.
This product is predominantly industrial consumable item therefore the marketing strategy envisaged are:-
- To market directly to OEMs by the company by virtue of their good access to some large consumers of the product.
- To establish strong and wide spread dealer network for marketing the product to other users excluding the OEMs covered by the company.
Type /Grade of the product that will be produced from the Plant is high purity level that are used in critical applications such as filtrations in medical applications and water treatment. The quantity being produced from this project is less than 1% of the existing Indian Market size and 0.05% of the global market size. Hence sale of this product in Indian market through a strong and widespread Dealer network will achieve the targeted sale volumes. To make the marketing effort more aggressive, it is proposed to offer attractive discount to the traders by keeping the sale price at application level competitive and thus achieve the budgeted sale price to Dealers. The rate applicable at consumer level for this grade is considerably higher than the cost ex-factory. Hence by giving attractive discounts to dealers the sale price targeted in the feasibility calculations can be achieved.
